...life next to Av. Agua Espraiada the landing of the new bridge.

Project Jan

What I want to do is to make an urban collage of very different aspects of the city of Sao Paulo. I want to make clear that the city is build up from so many different elements, people, sounds, buildings, shapes, objects, places, that is impossible to grasp the under laying intension the phenomenon.

The main purpose of my project is to try to represent this, and to create awareness about this. 

The medium I want to use is a (more or less) interactive medium that provides the possibility to explore the urban phenomenon. I do this by making a big web page.

In this webpage I insert:

A lot of overlapping images

Video fragments

Sound

Text 

Here I post some examples of collages by Rauschenberg, who made a lot of collages:

On other interesting collage by Paul Citroen

Sketch that I made for my collage:

If you want to know more about the progress of my writings, please contact me.

addition to Rutgers weblog "How to advertise without words"

This is what I found today in the city centre. Also a good example of advertising without words.

to get an idea...

if you want to get an idea of how many cortiços there actually are, check this link and be shocked..

http://mapa.habisp.inf.br/maprender

click 'layers' in the top bar, then 'detalhes' of 'habitacão' in the left column, then 'cortiços' and they will appear in green.

INVITATION - SP Urban ART Exhibition

the exhibition is about URBAN ART in São Paulo, and there will be exhibited all kind of urban  interventions and urban related art, such as grafittis, video, apropriations, even poetry...and many more...

and even an artist from your country will be there, Carmen van der Vecht, 

ever heard?

 

there will be some live performances in the opening day, April 15th, 

the opening will be at 7p.m, performances probably will happen between this and 10 p.m., I believe....

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GALERIA OLIDO                                 

click to see the map

• A exposição Arte Urbana, com foco nas diversas vertentes de arte urbana paulista, reúne graffiti, sticker, lambe-lambes, apropriações, assemblages, vídeos, fotografias e poesia, entre outras manifestações. 

Os artistas participantes são:

Alessandra Goya, Binho Ribeiro, Bonga, Célia Saito, Chã, coletivo Ocupeacidade, Danila Bustamante, Danilo Fernandes, Dingos, Graphis, Gejo, Gêmeas (Carolina e Isadora Krieger), Guto Lacaz, Jaime Prades, João Pimenta, Jullie Poslednik, Júlio Dojocsar, Mônica Jackson, Ota, Péricles Martins, Popó, Renato De Cara, Pastore, Rodoxxx, Rogério Cavalcanti, Sinval Garcia, Tathy, Vine e Wolpy. É mostrado ainda o projeto “Hambler”, da artista holandesa Carmen van der Vecht, que tem foco na moda direcionada a jovens moradores de rua. Na abertura da mostra ocorre uma performance de Andréa Guilhermina, Joaquim Lino, Lina Gomes e Brone Lozneanu. A curadoria é de Danilo Blanco e Fernando Zelman (de 15/04/09, às 19h, a 30/05/09). 

ADRESS » Centro: Av. São João, 473,

tels. (11) 3331-7703 / 8399 e 3334-0001, r. 2006. 

Ter. a sex., 12h/20h30; sáb. e dom., 13h/20h30.http://www.centrocultural.sp.gov.br

Squat!

http://noticias.terra.com.br/brasil/interna/0,,OI3700154-EI8139-ABG,00.html

squatted ex-INSS (instituto nacional de siguranca siocial) building near 9 de julho that burned out a couple of years ago. the occupance was organized by the FLM (organized squatter movement) just started yesterday to put on political pressure. Tomorrow they will talk to representatives that are coming from Brasilia. Flavio, Marleen and I went to visit late this afternoon.

How to advertise without words?

In 2006 the Municipality of Sao Paulo banned the use of written words and big billboards on façades. Since then, the commercial activities of Sao Paulo have been finding out new ways to continue advertising their products and services. So far I’ve identified 4 strategies:
- Claim a colour! Colours attract attention, so painting or cladding the entire façade of the building helps. Optional is to paint the sidewalk as well.
- Move! Use moving elements to attract attention. Human beings with flags also do the job.
- Depict! Instead of writing about the merchandise, visual signage can be made by painting on the façade or the shutters of the building.
- Open up! Make the building as open as possible to the street, so the inside merchandise is completely visible.
Is Sao Paulo changing from a city full of letters to a city full of colour?